Geometric elephant illustration with trees and sun on a beige background

SAVANNAH SERIES

Inspired by the wildlife and landscapes of the African Savannah

Explore the Collection

It started with one idea.

This started at dawn in the Maasai Mara, an elephant in their natural habitat, light breaking through the trees, everything wild and still at the same time.

I'd seen that light my whole life. Never on clothing worth wearing.

So I designed it. A rising sun. Layered trees. The words WILD & FREE across the back that is not a slogan. Just the only honest thing to say about that feeling.

That's where the Savannah Series came from. Not a pretty picture. A worn idea.

Shop the Savannah Series

"Every collection starts with an idea worth wearing. ELMUGO is where those ideas live."